Skip to content


Your cart is empty

Article: Who and what is ROOT BRANDS?

Who and what is ROOT BRANDS?
Clean Slate

Who and what is ROOT BRANDS?

The Root Brands is a social sharing community platform that has quickly been joined by over a hundred thousand customers in over 60 countries.

The ROOT Brands was founded on February 2, 2020 by Clayton Thomas in Nashville, Tennessee along with Dr. Christina Rahm founded. The idea behind ROOT Brands and its affiliate marketing concept is to create something meaningful. For the founding couple, Root is the quintessence of 40 years of life experiences and relationships.

«We don't believe in overnight success. What looks like this at first glance is usually the result of long preparation,” says Clayton Thomas, who sees himself as a non-conformist innovator. «My vision and what I consider to be my purpose in life flowed into a new approach to selling to end customers. We see ROOT as a system that was modeled by our experiences and our insights from dealing with other people. Our commitment is also reflected in our International Science Nutrition Society membership.” To date, this new approach has reached more than 100,000 customers and around 10,000 brand ambassadors on four continents. 20 permanent employees currently work for the owner-managed ROOT Wellness LLC. Dr. Christina Rahm, co-founder and Chief Science Officer: “In November 2021, we had a monthly turnover of one million US dollars. For 2022 we expect 50 million plus. We chose affiliate marketing because consumers are already part of the global network. This is how we use the power of personal recommendations via a social sharing community platform.” This makes ROOT feasible for everyone: “There are no upfront investments. You register as a customer and once you have referred two personal customers, you can become a brand ambassador.» The goals, plans and visions for the future are correspondingly large. Clayton Thomas: «It's about TGD; total global dominance. We will launch Rahm Roast Coffee at the end of September 2022. It owes its exquisite taste to a unique detoxification process that results in freshly roasted beans free of mold and mycotoxins.” A new skin care line and a cruelty-free, naturally derived care for a fuller smile called Ella Pure are expected for October: “At the end of this year we want to bring the first anti-parasitic whitening toothpaste onto the market.” And just as Amazon hasn't limited itself to selling books, Dr. Christina Rahm and Clayton Thomas more for and with ROOT: “Our roots lie in our health approach. However, we want to change other industries and give our community access to even more innovative products and services.”


ROOT's overall success is based on the product results of its users and high customer satisfaction.

The creators behind ROOT never claimed to cure diseases. Their products are intended to help rid the body of harmful substances and increase its performance. Dr. Christina Rahm and Clayton Thomas see their mission as helping people live their best possible lives.

“In order to do justice to this mission, we source primary products from all over the world,” explains the founding couple. «Since we couldn't manage with just one production facility, we cooperate with the most renowned laboratories in the USA. In fact, we have a specialized manufacturing facility for each product. We produce 90 days in advance in Texas, New York, Florida, Las Vegas and Utah.” Tests of all batches and production according to pharmaceutical standards ensure premium quality and its best possible security: “Before production, plants, seeds, oil, peels, origin and even the parent plants are checked. In this way, we ensure that we receive natural, organic, cruelty-free, GMO-free and wheat-free products that are mostly vegan.” All product formulations are based on patent-pending technology and trade secrets.

The current top seller is CLEAN SLATE: “GIVE ME BACK MY YOUTH, RESTORE and ZERO IN follow as high potentials.” Just like production and products, research and development is also diversified: “Our numerous case studies and data analyzes are carried out worldwide. Since September 2022, we have been working with the International Science Nutrition Society to collect information on the state of research in and products from over 60 countries. From November we will be a partner for healthcare providers with our CTC (Cure the Causes) line. It will launch in Malta and expand globally by 2023.” Also in preparation are the skin care line ELLA PURE, named after the daughter of the founding couple Merritt Ella, and RAHM ROAST coffee, in which mold and bacteria are eliminated during the roasting process: “ROOT stands for permanent innovation that leads to patents. But our social sharing business concept based on recommendation and invitation is our brightest highlight.”

The goal that led to the founding of ROOT Wellness LLC was to offer state-of-the-art premium products that create the best possible quality of life for people, body, mind and soul: “Some of our patent work takes an anti-aging approach. Our scientific background has made our range one of the fastest growing nutraceutical lines to date. All of this driven by the desire to improve people’s lives!”


ROOTS' scientific approach is based on profound insights into the interaction of body, mind and soul

Life is energy. The conception and formulation of the ROOT products is the responsibility of the mother of four and multi-talented scientific artist Dr. Christina Rahm. She is dedicated to solving even the biggest health problems by supporting physical and mental harmony.

«As a result of an environment full of toxins, our bodies are also affected by toxins. CLEAN SLATE helps to free the body from it. RESTORE provides the necessary new energy: full concentration and always our best is expected from us. RELIVE Greens empowers us to live our best lives. Thanks to the support of our telomeres, mitchondria and nicotiamine adenine dinucleotide, we counteract the effects of aging with IMMUNE DEFENSE SHIELD. NATURAL BARRIER SUPPORT is a kind of protective shield against environmental toxins. A polluted world leads to polluted people and mothers pass on their own toxins to their children. ROOT products are designed because we deserve better. Before a healthy outside world comes the creation of a healthy world inside our bodies. I want to make this possible,” explains Dr. Christina Rahm.

Inspired by role models such as Jesus, Gandhi, Mohammed, Dali Lama and Mother Teresa, Dr. Christina Rahm knew from a very early age that she wanted to heal, serve and succeed .

Dr. Christina Rahm was born in Poplar Bluff, Missouri and grew up in a small town in Dexter, Missouri. Her mother was a music teacher, her father a trainer and school principal. He later managed hospitals for the state of Missouri and helped special needs students. Dr. Rahm's ancestors came from the Middle East, Germany, Scotland, Ireland and America, including indigenous peoples such as Cherokee and Choctaw.

“I have worked for governments, philanthropic organizations and companies in 85 countries,” summarizes Dr. Christina Rahm summarizes her professional activities alongside ROOT: “In addition to my three driving forces of healing, service and success, I have a passion for painting, cooking, writing, skiing, volleyball and swimming. I consider my strengths to be my love for others and always seeing the good in people.” She attributes her own success primarily to her toughness towards herself. But too often she also thinks that she could have done more: “Sometimes I’m hard on people I love because I expect too much from them. But I'm working to change this." Before she finally came to ROOT, she had to sit out a year-long non-compete agreement. So she developed the formulations and otherwise remained in the background: “I then joined as interim CEO and later took on the roles of consultant, board member and scientific director. I am currently chairman of the board. I have also launched environmental, education and global philanthropic initiatives with UN Women for Peace, Tennessee Voices, Empowering Women in Agriculture and Treasured in partnership with ROOT.” An extraordinary personality to which role models such as Ghandi, Jesus, Martin Luther King, Thomas Edison, Esther, King David, Buddha, Mohammed and Mother Theresa as well as her Christian parents have contributed: “My average working day is 16 hours and ROOT enables me to do that I love: Healing, serving and seeking success.”


With the ROOT concept, we have created a completely new approach to marketing products that corresponds to the free market economy and today's trends.

ROOT Brands' multifaceted concept is a completely new approach to retail. Customers are the most valuable asset for a company and word of mouth is the best advertising. Customers are used to do what we do best when we are satisfied with products or services: talk about them and recommend them to others. That’s exactly what the whole “ROOTiversum” is about.

Clayton Thomas emphasizes that the greatest investment you can make is in yourself and other people: “We created our system called ROOTiversum to reward social sharing in a way never before possible. It was amazing to watch how our concept first became a process and then a movement.” Outstanding product results combined with excellent compensation for recommendations should amaze the world: “We have mastered show and tell since our time in kindergarten. That's why we're focusing on that. »The founders want to influence other industries to do the same as ROOT: “Take care of your customers and reward them. Then your customers will also take care of you.”

Likewise, the ROOTiversum Dr. Christina Rahm to help and heal the masses: “Health and wellness does not adequately describe what we do. We want to create greatness. Size has different meanings. Ours is health and prosperity.” Therefore, the oldest marketing tradition was incorporated into the ROOTs social marketing concept: word-of-mouth propaganda and social influence are valuable. In fact, almost all people are connected via social media: “For a company, this means investing not in marketing via social platforms, but in its customers because they create the influence and content. As a result, we built ROOT around the simple approach of 'invest in your community'."

And ROOT brings this approach to life: “We view our ROOTiversum as the epitome of the ideal direct sales/network marketing concept. Quality and results plus trust in products or services create movements and monetizing movements creates change. And over time, more and more people will almost inevitably want to be there.” Based on this insight, the ROOTiversum is currently developing into a party of unimagined proportions: “Participation is by invitation only, because that is exactly what the business model is based on, inviting people to our party. Those already joining in the celebration find the ROOT social sharing model more rewarding than anything they've seen before. This is how we as innovators are creating a new world of direct selling!”


Life hacks from the founders

According to Dr. Christina Rahm and Clayton Thomas, we are all imperfect pieces of a perfect puzzle. We are needed as unique individuals: «If you condense our success hacks into three words, you have our most important advice for all areas of life. Create greatness. Create greatness whenever and wherever the opportunity arises!”

Success hacks for network marketing: People perform better when they are connected. Results are everything. Find what speaks to you and share it. If you feel like you have to sell, it's not a good fit yet. The true power of billion-dollar markets lies with customers. The same applies to network marketing. Be authentic and learn to communicate. Use tools, medium and messaging and you will achieve massive success. Network marketing is all about relationships and communication.

Success hacks for dealing with failure : Failure is the best school for business success. The greatest successes result from continued trial-and-error processes. Take a look at the stories of the great inventors like Edison or the Wright brothers. Successful people often fail and learn from it, but their failure never stops them. So you should always “fail forward”. Transform every defeat into humility, drive, passion and use it as an opportunity to focus even better on your goal.

Success hacks for inner satisfaction: Inner satisfaction does not depend on external influences. Learn to embrace your individuality and work towards becoming the best version of yourself. The key to inner satisfaction is to listen to yourself, find your purpose and then accept it without any ifs or buts. Don't try to imitate other people. Everything becomes easier when you embrace what makes you unique in life. Make someone smile every day.

Success hacks for happiness: An important key to your personal happiness lies in biochemistry. Neurotoxicology and neurotransmission play an essential role here. If the biochemistry is wrong, you can have everything but still think you have nothing. Make sure to feed your thinking with the right fertilizer. Like inner contentment, true happiness is the result of living according to your purpose. Here too, use your scope and your individuality and keep your purpose in mind.

Success hacks for a healthy life: It all starts with your detox and that of those around you. Since your conception, you too have borne the consequences of an environmental catastrophe for air, water and soil. Begin your head-to-toe detox and allow your body to restore balance to all of its functions. No one rebuilds a burning house until the fire is extinguished. Simply treating the symptoms doesn't help. Start eliminating the causes and everything will become easier.


Earn money in over 60 countries with ROOT Brands' multi-tier affiliate system.

The ROOT Brands business model is based on the realization that thanks to today's digitalization, everyone has almost unlimited influence. The multi-level affiliate system is now present in more than 60 countries. Both founders emphasize that ROOT's brand ambassadors are compensated according to their influence.

“To start your own ROOT Brands business, create your free customer account using the referral code you received from the person who introduced you to ROOT,” explains co-founder Clayton Thomas and hands over to his wife and co-founder Dr. Christina Rahm; «You can then pass on your referral code to your personal environment. We still advise you to start as a pure customer, because everything depends on your personal, positive product experience.” Higher incomes and higher positions depend on how often your own code is passed on: “Show your customers how it all works. We compensate unlimited volumes and thus create significantly life-changing income alongside a growing number of people with great product results based on actual consumption!” The top positions come from increasing the frequency with which codes are distributed at all levels. A variety of training courses take into account the broad ROOT Brands range, with the key being authentic product stories that can be easily shared: “There are also weekly live events on Zoom and YouTube. Our YouTube channel also offers more than 200 hours of content. However, we are not only present on YouTube. Many of our brand ambassadors organize events in their countries.”

The fact that business mostly happens online does not change the fact that the approach to spreading the message is the responsibility of the ROOT Brands partners: “The affiliates are taking a path that also enables them to do offline business in the form of classic word-of-mouth propaganda. » If the Internet, smartphone and/or tablet are available, ROOT Brands' multi-tier affiliate system can be accessed from anywhere in the world. “You don’t need any personal volume to earn commissions on your team’s sales,” emphasize Dr. Christina Rahm and Clayton Thomas, before concluding: “So it’s all about real consumption and customer satisfaction!”

The ROOT brands : Since 2020, the one owned by Clayton Thomas and Dr. Christina Rahm founded ROOT Wellness LLC on the market and is present in more than 60 countries with her multi-level affiliate marketing system.


  • 02.2020
  • Nashville, Tennessee
  • Active in more than 60 countries


  • Christina Rahm
  • Clayton Thomas

Product groups:

  • detoxification
  • air cleaner
  • Dietary supplements
  • Books
  • Coffee
  • Skin care
  • Anti-aging and regeneration


  • Trade Air
  • Ella Pure
  • Cream Roast Coffee
  • Cure the causes


Read more

ROOT Weekly Report by Dr. Christina Rahm - Empowerment

ROOT Weekly Report by Dr. Christina Rahm - Empowerment

EMPOWERMENT The importance of empowerment, both in and outside of health, is critical to achieving positive outcomes for individuals and society as a whole. "Empowerment" can help increase individ...

Read more
ROOT Weekly Report by Dr. Christina Rahm - Good Food

ROOT Weekly Report by Dr. Christina Rahm - Good Food

The autumn is here! This is the time of year when we need to be even more careful about what we eat! Summer wasn't that long ago. Speaking of food and what we eat. It seems strange that even thoug...

Read more